Facebook will respond to privacy concerns with new, simpler settings, executive Mark Zuckerberg writes in a Washington Post column today.
He says: "The biggest message we have heard recently is that people want easier control over their information. Simply put, many of you thought our controls were too complex. Our intention was to give you lots of granular controls; but that may not have been what many of you wanted. We just missed the mark."
Zuckerberg says the controls will be introduced in the coming weeks, and there will be an easy way to turn off "all third-party services".
He also explains Facebook's principles –
You have control over how your information is shared.
We do not share your personal information with people or services you don't want.
We do not give advertisers access to your personal information.
We do not and never will sell any of your information to anyone.
We will always keep Facebook a free service for everyone.
Showing posts with label mark zuckerberg. Show all posts
Showing posts with label mark zuckerberg. Show all posts
Monday, 24 May 2010
Saturday, 28 February 2009
Facebook founder speaks to BBC
Facebook founder Mark Zuckerberg has spoken to the BBC in a rare video interview about the recent concerns surrounding the company's privacy issues.
He said: "The person who's putting the content on Facebook always owns the information... They want to share it with only a few people and it's important that the information only goes to those people."
He added: "We're not going to sell or share the information except with the people that they've asked it to be shared."
Zuckerberg said that the advertising on the site has grown quickly and that is how it will make its money. And would not sell people's information on in order to do so. But to a lesser degree, Facebook is providing demographic information - not personally identifiable, but still personal information nonetheless - to advertisers.
Online advertisements need to be targeted to relevant markets. Let's look at how GMail works, for instance. I know my information remains personal, but the site still scans my emails for keywords and displays relevant advertisements down the site of the page that relate to those keywords. Effectively, my information is still being used for profit. The same thing happens on Facebook but to a greater degree. I've used its ad service, and have managed to narrow down demographics in order to buy targeted ads, and narrow down the number of targeted users by interest, age, relationship status and more.
Like I said, this isn't personally identifiable. But it means that your information is still being used for advertising, whether you like it or not.
He said: "The person who's putting the content on Facebook always owns the information... They want to share it with only a few people and it's important that the information only goes to those people."
He added: "We're not going to sell or share the information except with the people that they've asked it to be shared."
Zuckerberg said that the advertising on the site has grown quickly and that is how it will make its money. And would not sell people's information on in order to do so. But to a lesser degree, Facebook is providing demographic information - not personally identifiable, but still personal information nonetheless - to advertisers.
Online advertisements need to be targeted to relevant markets. Let's look at how GMail works, for instance. I know my information remains personal, but the site still scans my emails for keywords and displays relevant advertisements down the site of the page that relate to those keywords. Effectively, my information is still being used for profit. The same thing happens on Facebook but to a greater degree. I've used its ad service, and have managed to narrow down demographics in order to buy targeted ads, and narrow down the number of targeted users by interest, age, relationship status and more.
Like I said, this isn't personally identifiable. But it means that your information is still being used for advertising, whether you like it or not.
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